Email marketing is when people do this by using emails to tell others about something they like. The company might, for instance, email kids and their parents to let them know about a new toy.
But you might not even realise that email marketing comes in various types! Emails are a lot of fun so let’s go through a few things you can do with emails!
What Is Email Marketing?
So now talk about what is email marketing, before we go for the types. Email marketing is when a person sends an email to a list of people, which may or may not be accurate to share with them some important information for example new game, sale or event.
They are crafted by companies to communicate and release information. Email marketing is incredibly powerful since it enters right into the inbox of a person which is kind of their mailbox.
How Email Marketing Works
For example, think about a candy shop that you love. Then, picture the candy store emails you once a week to update you on new candies, discounts and how-to guides for making your homemade sweet treats.
These are the emails that keep you pumped, and looking for more. That is how email marketing works. If you do not unsubscribe from these emails, then the candy shop is maintaining contact with you and they are reminding you of their existence when the lust for some hard-earned rewards sets in.
Importance of Email Marketing
This is the reason why email marketing still matters, it allows companies to talk directly with people that want (or should) listen. It feels like hearing from a friend. If you like what the company is putting out, then you might read each of their emails and even make a purchase.
Image Source: This helps in expanding the company and also keeps people satisfied by providing them with the information which they want to be aware of.
Email advertising varieties
The Different Types of Email Marketing Because they each act differently in terms of how to help companies talk with people. Your types are newsletters, promotional emails and welcome emails (the 3 I have ready to go) but there can be anything from transactional, to behavioural. This will also help as to how companies are talking to you and your family.
Regular Newsletters with Fun and Information
Newsletters are essentially small magazines delivered to your inbox. They often contain narratives, announcements and news from a company. An example is sending a monthly newsletter about new toys, and toy playing tips including online fun and games. to help increase the traffic on their website. Newsletters have the benefit of informing and entertaining you.
Email Newsletters: Our Best Promotions of the Month
You can consider the promotional emails to be golden tickets. They advise you of exclusive deals, discounted offers and sales taking place. Much like receiving an email that read “Your Favourite Video Game is Buy One Get One Free” That’s a promotional email.
Those emails are exciting because they have news, an event or something else of interest that you just don’t want to miss!
Welcome Emails: A Warm Hello
If you subscribe to something new, such as a club or game, they may send an email welcoming you. This email says, “Hello! We’re glad you’re here.” Welcome emails are the friendly handshake of email.
It makes you feel welcome, and want to be a part of something. In other cases, first emails would lovingly guide you on what to do next how to get started with playing a game or where the cool features are located on your site.
Transactional emails — the abridged version
It is like receipts or tickets. We call it a transactional email. They land in your inbox screaming, BUY ME or SIGN UP FOR THIS! When you buy a book online, it might say “Thank you for your purchase! In 3 days your book will arrive.
All the transactional email does is tell you what you did, and what to expect next. They can be used to follow things such as orders and deliveries.
Behavioural Emails: What You Love
Or like mini reminders in the form of emails They are automatically sent, based on how you interact online. For example, you may have browsed a new toy online but spect out of buying at the last minute now later on an email reminding you “That Toy You Were Eyeing?
It’s waiting for you!” They are special because they run on what you want and everything you have got in past. They give you the impression that the business knows what is in your heart
Types of Emails and How to Identify Them
Now, whenever you receive an email in your inbox you will be able to identify what type of email marketing it is. If you receive an email saying “Sale at our store this weekend” that would be considered a promotional message.
When a newsletter comes with the best stories, you understand that this is an awesome little system. Knowing the different types will enable you to guide what to expect and how that information can be put into practice.
Here’s How You Could Use Email Marketing
Even if a preschooler-owned email marketing knowledge is of value. You might even want to form a club with your friends. You can send them newsletters with games or emails for new members when they join the website.
The ability to communicate with others via email is a skill that will serve you well in various contexts, including as an adult navigating the workforce.
Email Marketing Fun Facts
Did you know that there are more than 300 billion emails sent every day worldwide? That’s a lot of emails! More importantly, some companies are now so efficient at email marketing that they build and sell out an entire product over a single e-mail.
That alone goes to show how effective email marketing can be if it is done properly. This is like having a magic wand for anyone who would want to connect with businesses, and get them excited about what they have got!
Staying Safe with Emails
Unfortunately, not all emails are created equal. Additionally, there may be occasions that you receive an email from a person who is not familiar or could reflect suspicion.
That is always best to share with an adult if you are not sure about an email. Unless you are completely sure the email is safe, never share personal details in an e-mail. We all know that having fun is important same way staying safe online is important.
The Future of Email Marketing
Email marketing will also continue to shift nearly every 1-2 years as you age. New methods of making emails more exciting and enjoyable are always being developed by companies.
For instance, there could be video games or backups which would help your customers actively engage with you right from their respective inboxes. There is still a bright future ahead of email marketing and who knows? Who knows, one day you might be crafting a beautiful email that delights thousands of people.
Conclusion: Why Email Matters for Marketing
Companies have a powerful opportunity to talk directly to people like you and your family with email marketing. When you know the types of email marketing, they must express in their respective emails when companies are happy to provide information for sale and want us all here. From a fun newsletter, an offer you can’t refuse or greet new members with open arms each type of email marketing has its place in the way businesses communicate to their market. Next time you get an email, remember this article and know exactly what type of it is and why was done potentially.
